Official Conference of the Ontario Defence Association
Official Conference of the Ontario Defence Association
Bring your community into Ontario's defence market. Alliance Partnership is a reciprocal, performance-based relationship — not a sponsorship.
Partners bring reach and recruitment; Best Defence brings co-branded campaign support, delegation recognition, and conference passes. What each side contributes, and what comes back, is shaped together. Conference branding and sponsorship rights are always priced separately.
Official Conference of the Ontario Defence AssociationBest Defence works with organizations that can bring their community into Ontario's defence market. Partners bring real, qualified recruitment; Best Defence brings co-branded reach, a tracked route to registration, and recognition for the delegation built together.
Both sides bring something to the table. Reach, recruitment, and the benefits that come back are shaped together with Best Defence rather than set by a fixed exchange.
Execution is aligned between Best Defence and the Alliance Partner. What counts as delivery, how it is measured, and what it earns are agreed together at the outset rather than fixed to a single formula.
Campaign assets, dedicated emails, and webinar participation built with Best Defence and approved before release.
Alliance status does not carry sponsor branding benefits. Any conference branding or sponsorship rights are priced separately.
Best Defence is the Official Conference of the Ontario Defence Association. That exclusive institutional relationship sits above the Alliance program and is not available to any other organization.
Alliance Partnership is how every other association, chamber, cluster, municipality, and ecosystem organization engages the conference.
Alliance Partnership is for organizations bringing a community: you commit reach and recruitment, and earn co-branded visibility and passes on the registrations you deliver.
Sponsorship is a priced package of conference branding, exhibit space, stage time, and passes — available to any organization, with or without Alliance status.
Levels are defined by the reach and recruitment a partner commits, not by a fee. Every level is subject to approval by Best Defence, and all recognition is subject to conference communications standards. Strategic and Sector Alliance Partners can also extend a 5% registration discount to their members — this does not apply to Regional Development Partners.
For large associations, chambers, clusters, and innovation organizations with the reach to build a significant delegation and open direct introductions into their membership.
For specialist organizations with a narrower but highly relevant audience — the same core marketing infrastructure, focused on one sector delegation.
For a municipality or regional economic-development organization organizing a delegation to bring its business community into Ontario's defence market and connect regional manufacturers to defence demand.
Reach figures are indicative commitments, not thresholds — the conversation starts with the audience you can genuinely reach.
| Commitment & benefit | Strategic | Sector | Regional |
|---|---|---|---|
| Indicative qualified reach | ≈2,000+ | ≈500–1,500 | Regional base |
| Dedicated email campaigns | Yes | Yes | Regional |
| Co-branded campaign assets | Yes | Yes | Yes |
| Unique tracking code | Yes | Yes | Yes |
| Named company nominations | Yes | Where relevant | Where relevant |
| Direct introductions | Where relevant | Where relevant | Where relevant |
| Delegation recognition | Prominent | Sector delegation | Regional delegation |
| Passes earned on registrations | Yes | Yes | Yes |
| Hosted Experience add-on | Available | Available | Available |
| Conference branding & sponsorship | Priced separately | Priced separately | Priced separately |
An optional module — not a status level — available to any approved Strategic, Sector, or Regional partner. It lets a partner run its own co-branded reception, dinner, breakfast, or roundtable in support of the conference, inside the official conference week.
Organizations already planning a reception the night before or during the conference join here — but only from inside one of the three levels above.
An eight-page print-ready overview: the conference, the reciprocity model, all three levels, and the Hosted Experience add-on.
Two days at RBC Place London connecting industry, the Canadian Armed Forces, government, and procurement leaders — and a reciprocal route for your members to enter Ontario's defence market.
Discuss Alliance Partnership →